Archive for the it has begun Category
11.30.08 Chief Marketing Inoventor Mark Ruiz on the Ilumina
Posted in it has begun on December 17, 2008 by inoventrevolution
11.30.08 Inovent’s Noriel Mallari on Engineering the Ilumina
Posted in it has begun on December 17, 2008 by inoventrevolution
THE STORY BEHIND THE INOVENT LOGO
Posted in it has begun on December 5, 2008 by inoventrevolutionIn making the much-talked about Inovent Electronics logo, we approached Dwight Co, an extremely talented designer and brand strategist. Based on dialogue and discussions with him, he eventually gave us an absolutely world-class logo. This is the story behind this piece of art …
PRESENTING THE ILUMINA
Posted in it has begun on December 1, 2008 by inoventrevolutionSharing the Ilumina Launch presentation
THE MAKING OF THE ILUMINA LCD iTV
Posted in it has begun on November 30, 2008 by inoventrevolution
In this video, we see Inovent’s Industrial Designers creating the Ilumina. Led by Chief Design Inoventor Mitch Shivers, the team is further composed of Peter Can, Jonas Peralta, and Jaed del Moral.
The hardware was handled by engineer Noriel Mallari, while the software interface was under the care of Dig it All Solutions’ Val Gonzales, Jon Danao, and Ruben Canlas.
This video was made by Matthew Cua using Animoto.
Filipino Tech Team Unveils “Intelligent TV”
Posted in it has begun on November 30, 2008 by inoventrevolution
A new Filipino tech company yesterday unveiled the prototype of an LCD interactive television (iTV) set, claiming to be the first of its kind to be produced in the Philippines. Dubbed “Ilumina”, the LCD iTV was described by its creators as “a television set with the brain of a personal computer.”
The Ilumina contains a flat-screen LCD display, a hard drive and a multimedia center that allows owners to see movies, listen to music, watch and record TV shows, and even surf the web.
Its creator Inovent Inc revealed that the Ilumina was produced from easily available electronic parts to prove a point. “We want to show that the Filipinos can do it, that we stand a chance in the electronic industry and we can even excel in it,” said Inovent Inc. Chief Inoventor Brian Quebengco during the launch at Fully Booked in Bonifacio High Street. “To our knowledge, this has never been done before in the Philippines. The team is actually making history.”
Ilumina is being positioned as a showcase of Filipino ingenuity particularly on engineering and design. It signals the changing habits of younger generations who grew up on the iPod, MP3s, and TV-show and movie downloads. In April of this year, iTunes took the title of top music store, besting even top-selling offline stores like Best Buy and Walmart.
“Ilumina is at the crux of a major change in our lifestyles. With Ilumina, you can play music and watch movies from Ilumina itself. No more need for separate players. It will provide that convenience to everyone,” added Mark Ruiz, Chief Marketing Inoventor.
To provide the intelligence for Ilumina, Quebengco and Ruiz tapped Dig It All Solutions, a software development company specializing on open source software. Val Gonzales, Dig It All Solutions CEO, said “We had a very tight schedule. Creating software from scratch would have been a disaster. Open source software allowed us to build an interface for Ilumina very quickly.”
Quebengco also pointed out the benefit of harnessing the creative power of a multi-disciplinary, inter-school team. “Ilumina demonstrates the power of creative collaboration. Our team members are from LaSalle, Ateneo and UP. Our normal stereotype is that these schools compete against each other, but we can also put our minds together and create something beautiful, something we can all be proud of.”
Quebengco attributed the success of the prototype to the effort and dedication of the Ilumina team. To keep expenses to a minimum, the Ilumina team took a cue from the garage startups of Silicon Valley. Working in garages to keep expenses low and rendering work at minimal or no costs.
“We simply copied the Silicon Valley way and added a modern day convenience — virtual meetings through chat and a web bulletin board. All of us have day jobs but were willing to work extra hours to complete the prototype. Some of us have not slept for more than three days,” Gonzales said.
InoventDesign has promised future upgrades both in the hardware and software of Ilumina. The launch coincided with the 145th birthday of Andres Bonifacio, leader of the revolution against 300 years of Spanish rule.
For more information, visit:
http://inoventrevolution.wordpress.com
http://www.inoventdesign.com
Contact:
Brian Quebengco
Chief Inoventor
0917 793 4478
brian@inoventdesign.com
Mark Ruiz
Chief Marketing Inoventor
0928 505 5713
mark@inoventdesign.com
Val Gonzales
CEO Dig It All Solutions Inc.
0921 723 2323
val@digitalsolutions.ph
